About Provoke Design

I’m Jonny Owen-Conway, an independent furniture designer-maker based in Buckinghamshire, specialising in one-off, handcrafted pieces made primarily from reclaimed timber and metalwork.

For over ten years, I’ve been designing and building furniture that balances honest materials, strong construction, and original ideas. Every piece begins with a concept - a practical problem to solve, a unique principle to explore, or simply a material that deserves a second life. From dining tables and kitchen islands to sofas and entirely bespoke commissions, my work is always driven by individuality rather than repetition.

“Every piece begins with a concept - a practical problem to solve, a unique principle to explore, or simply a material that deserves a second life.”

Reclaimed wood plays a central role in my process. I’m drawn to its character, imperfections, and history - elements that can’t be replicated in mass-produced furniture. Combined with carefully considered metalwork, each piece is built to be both functional and enduring, with a clear sense of purpose and presence.

I work closely with clients from initial idea through to final build, creating furniture that fits not just a space, but a way of living. No two pieces are ever the same, and that’s exactly the point.

If it’s built around a strong idea and made to last, it’s the kind of project I enjoy most.